Theory locations9/11/2023 ![]() ![]() By contrast, commonly adopted decongestion policies that discourage central clusters without solving information frictions disproportionately harm high-quality firms by increasing consumers’ costs of finding high-quality products. If you have completed a theory course via eLearning at DiveNow, you can take your practice in diving centers around the world. ![]() Counterfactual scenarios show that the introduction of an e-commerce platform induces a large share of firms to disperse, while also causing customers to shift to high-quality businesses. I find that information frictions lead to substantial agglomeration and limit the ability of high-quality firms to attract customers, allowing lower-quality competitors to survive. I combine transaction data (to estimate demand), customer data (to shed light on search) and mystery shoppers data (to measures quality). I estimate the model using bespoke data that I collected from garment firms in Kampala. Spa Theory is the premier mobile spa offering on demand wellness and beauty in the Houston Metro area, Atlanta Metro. When choosing location, firms trade-off consumers’ preferences for agglomeration, fiercer competition induced by spatial proximity, and lower production costs from supply-side externalities. There are 1,375 Orangetheory Fitness locations in the United States as of June 20, 2023.I develop a quantitative equilibrium model in which imperfectly informed consumers prefer searching in high-density locations to minimize the cost of gathering information. Number of Orangetheory Fitness locations in the USA in Posted: (3 days ago) Web10 rows ![]() This paper studies the role of consumer information frictions in driving firms’ location choices within cities. ![]()
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